TrueColor Inc.
Turning a new medicine's potential into numbers you can trust.
TrueColor Inc. is a consulting firm serving multinational pharmaceutical companies. Our core service is new product sales forecasting that supports decisions before and after launch.
We test every epidemiology, market and competitor assumption and translate it into figures that reflect the realities of the Japanese market. We also support marketing strategy and digital transformation so that a product's value reaches the people who need it.
Services
Sales Forecasting
Transparent models that build from patient population estimates to revenue scenarios.
Marketing Strategy
Clear targets and messages that connect launch plans to day-to-day execution.
Pharma DX
Data and digital initiatives that accelerate sales and marketing transformation.