Services
Sales Forecasting
We build models that step from the addressable patient population to revenue, grounded in epidemiological data and market research. Every assumption is made explicit so the forecast holds up in internal and external discussions.
We also adapt global headquarters' forecast models to Japanese clinical practice and drug pricing rules, and help build the evidence needed for discussions with headquarters.
- Patient population estimates based on epidemiological data
- Post-launch revenue scenario design
- Sensitivity analysis of competitive and pricing assumptions
- Adapting global forecast models to the Japanese market
Marketing Strategy
We clarify the product's strengths and the market environment, then define which physician and patient segments to reach and with what value proposition. Insights from the forecast become concrete strategies and execution plans.
- Market and competitive landscape analysis
- Targeting and positioning design
- Launch strategy and brand planning
- KPI design and performance review
Pharma DX
We help improve the quality and efficiency of sales and marketing through data utilization and digital channel adoption.
From vision to field adoption, we work alongside your team at a pace that fits your organization.
- DX vision and roadmap development
- Omnichannel program design
- Sales and marketing data utilization support